Makeup is something that is commonly used by both sexes to attain that look of uncertain perfection. This is particularly common on screen. But application of it is an art form.
This is why it never ceases to amaze when a well-known, wealthy star such as Leonardo diCaprio goes about wearing tinted lip gloss and a fake tan. This is a man well within his means and it is just a bit too distracting.
enough said.
