There are some who believe that a domain name really matters. I believe this is true to a point. On the one hand, it is important for a site to have its own distinct identity. You really don't want to mix messages.
On the other, really it isn't such a big deal what you call a site. If it is a mouthful you just stand the chance of potential visitors entering typos and landing at undesirable sites, maybe even at a somewhat competing site.
At the end of the day, as long as the site objective stays en point, the domain can be jigglynibblets.com and still work. Personally I always google a location just to avoid landing at the wrong site.
